Do you worry that you will miss important calls when in conferences or attending to clients?

We offer personalised phone answering services so that you will never miss a client call again...

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Do you find there are not enough hours in the day to handle all admin in your business?

We can help you build client relationships with our project management specialists

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Are you looking for cost effective ways to market your business?

We can help you with simple effective strategies to grow your database and nurture your clients.

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Do you dream about being able to outsource all the time consuming administrative paperwork?

Our team can handle a diverse range of tasks that can cover just about any of your needs

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Do you struggle to keep your website and blog up to date?

We specialise in website maintenance and content management so that you are seen as the leader in your field

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A press release is a specific marketing exercise to attract clients to a new product, service, idea or research. A press release is a promotional tool to advertise and make people aware of the benefits of having these products or services.

It should be done in tandem with a promotional brochure or website and there should be plenty of information available for people to realise the benefits, therefore giving them every reason to purchase a a service or product from you. It is important to identify all of the areas below so ensure you are reviewing your current marketing strategies and planning ahead.

Here are the four “W’s” to keep in mind….

            Why

            What

            When

            Who

So why are you writing a press release?

What is the product or service that you are promoting?

When is it being launched or available for your clients?

And who are you going to send the press release to?

You must consider each of these areas individually and plan!

Here are just a few reasons you may want to send a press release for your business::

  • New Address or Location
  • New Staff
  • New Staff with additional qualifications and services
  • New Opening Hours
  • You have a written an article about your services and products
  • You have launched a new website
  • You have an event you are running

So if you are looking to promote any of your services or products take into consideration all of the above, you will be able to identify the key factors and go into more depth with your press release.

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When creating a marketing campaign, it can be overwhelming knowing where to begin. Who should you target? What medium is right for your business? Below are a few handy tips to help you create a successful marketing campaign.

  1. Find out from your potential customers what they want and how they want to receive it, then research it.
  2. Always look for ways to make doing business with your company easier, faster, more fun, and more convenient.
  3. The two strongest appeals in our culture are love and money. Offers that help prospects get or save money or time, tend to be more successful.
  4. Remember the 40-40-20 rule for marketing. It breaks down your success in direct marketing three ways. 40% of your success is using the right mailing list, another 40% is having the right offer, and 20% is everything else involved. I.e. Postage, paper, graphics, etc.
  5. When you write advertising copy, always put it aside for at least a full day before going back and reviewing it. By doing this, you will be able to improve on it.
  6. When it comes to your copy, clarity is the most important thing. This is followed by passion and enthusiasm. If you’re not passionate about your service and have it come through in your copy, your prospects won’t be passionate about it either.
  7. Statistics show that mail delivered on Saturdays and Mondays will get the poorest response. The best days for mail delivery are Tuesday, Wednesday and Thursday…in that order.
  8. When dealing with customers, say what you mean and mean what you say. Develop a reputation in your area that your word is truly your bond, and people will respect you and want to do more business with you.

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Do you know what Pinterest is? It is another one of those social media applications that you should think about using for business…. hmm I hear you say – but how?….here are some of the stats to consider when looking at the Pinterest medium….and whether it would be right for your business.

Pinterest have recently produced stats that have said that it can increase traffic, leads and sales by reaching more than 11 million people….now wouldn’t that be beneficial to your business….it is said to be one of the largest traffic referral sites and now more powerful than Google +.

According to Wikipedia “Pinterest is a pin board style photo sharing website that allows users to create and manage theme- based image collections such as events, interests, hobbies and more. Users can browse other pin boards for inspiration, re-pin images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting via global platform sharing”

Retail companies have taken advantage of Pinterest for advertising and style trending, as have other industry sectors. It is a way for your clients to easily visualise your products or services and is fast becoming a new way to develop relationships.

    So how can you use Pinterest for your business?

  1. Look at other users on Pinterest that have similar businesses or ideologies that your business also aligns with.
  2. If your business has content but it is not images that certainly doesn’t matter as there are ways to convert facts, stats and statistical information info through using infographics or other digital marketing resources.
  3. Focus on providing quality content that relates to your business and develop your brand through perhaps developing an online brochure that leads people to your website.
  4. Offer a call to action by describing the benefits of your products and services giving them samples of how it can be used….therefore encouraging people to potentially go to your website to look further or even make an enquiry or purchase .
  5. By adding an image to pinterest that is already on your blog/website you can direct traffic back to your webpage for people to read an article that you may have written

I love the way you can customise your boards and put in images that inspire people to want to know more.  These are just a few ways of how Pinterest could be beneficial for your business….will you be the only business without a presence?

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Your customers are the lifeblood of your business. The first impression is often the most important. The first impression can be the clincher and the key reason why people return to your business.

So how do you make sure their first experience is positive, thoughtful and memorable?

For smaller to medium sized practises it can be a drain on your expenses and day to day profits if you have a full time receptionist in the office. Have you thought about how a virtual phone answering service would be beneficial for the business? If not, think about these potential benefits:

  • You would have a dedicated Account Manager to look after your clients
  • You would be charged only for the time that the staff spend on dealing with your clients
  • You would have a whole lot less administration as the staff can add value by doing a lot of this at the first point of contact
  • You don’t have to pay annual leave, sick leave, PAYG or superannuation payments.

For medium to larger practises who may have multiple disciplinaries and many practitioners, having a receptionist may be a necessity. Virtual reception services also work in these cases as well for these reasons:

  • When your staff member is busy speaking to clients and the phone rings, Virtual Reception staff can pick up the calls
  • When there are multiple calls coming in, Virtual Reception can be the key overflow service, so that you never miss a potential new client
  • If you as the practitioner answer calls and you are unwell or with clients, Virtual Reception can pick up
  • Rescheduling clients for emergencies and illness is easily dealt with
  • If your receptionist is on leave or unwell, Virtual Reception are trained in your business and services so there is no extra stress for staff, business continues as normal.

Having a fabulous Virtual Reception team which understands your core business values, builds relationships with your clients and works efficiently to grow your client database is key to your customer’s first experience.

So if the first impression is important to your business, look at how Virtual Reception services with Time Well Spent could add value and change the face of your business today!

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We all love to hate meetings!  And with good reason — they clog up our days, making it hard to achieve the work we have in-between the meetings, and so many of them feel like a waste of time.

Below are some ideas that will assist you to ensure your meetings are productive and precise.

1. “Keep the meeting as small as possible. No more than seven people.”

Of course, there is no magic number. Though research does not point to a precise number, “there is evidence to suggest that keeping the meeting small is beneficial”. For one, you’re better able to pick up on body language, and if you want people to have the opportunity to contribute, you need to limit attendance. By limiting it to four or five people is the only way to make sure everyone has the chance to talk in a 60-minute meeting.

The challenge with large meetings isn’t just that everyone won’t have a chance to talk, but many of them won’t feel the need to. This isn’t to say that a 20-person meeting is doomed for failure. You just need to plan much more carefully.  You need to be more thoughtful about getting input from the group and reading people in the room. “You need someone who is masterful at managing the conversation.”

2.“Ban devices.”

This is a great idea, for two reasons.

First, devices distract us.

The second reason to ban devices is that they distract others.

Still, there are some good reasons to use technology in a meeting, for note taking or retrieval of reference material.

3. “Keep it as short as possible — no longer than an hour.”

The advantages for keeping it shorter are that attendees stay more focused.

Once people realise you’re tight on time, they stop asking questions or talking and focus on getting the work done.

This doesn’t mean you should try to cram every meeting into 30 minutes. This doesn’t mean that you should rush over topics but you need ascertain the outcome of your meeting early on so that the time is used wisely. This will give people time to voice their opinions, build on ideas and reach a conclusion.

4. “Make sure everyone participates and cold-call those who don’t.”

Some people may want to speak up but don’t feel like they can unless they’re asked, this may be due to “cultural reasons, or language barriers, or general disposition.” The people who hold back often have the best viewpoint on the conversation and definitely need to be drawn out.

Having everyone contribute isn’t just good for the end result of your meeting but for the participants themselves as well. People like to know that their opinions are being heard and considered.

For people who feel too put on the spot, you can talk to them ahead of time and tell them that you’re hoping they’ll contribute. That way, they’ll have time to plan what they’ll say. Then in the meeting, you may still need to ask for their perspective but they’ll be primed to do so.

5. “Never hold a meeting just to update people.”

If you’re already meeting for worthwhile topics, you can do a quick update.  You might say at the end, Is there anything that the group needs to be aware of before we leave? Is there something going on in your department that others need to be know about? “But if you’re only meeting to transfer information, rethink your approach. Why take up valuable time saying something you can just email?

6. “Always set an agenda out ahead of time – and be clear about the purpose of the meeting.”

It’s hard to imagine more sound advice about meetings. Designing the meeting and setting the agenda ahead of time critical. You should explain what’s going to happen so participants come knowing what they’re going to do. If you lack a clear plan of action that is often the reason why groups get derailed in decision-making. Having a plan gives us the opportunity to clarify our intentions and think through the influences that could make it difficult for us to accomplish your goals.

Next time you need to bring a group together, do the best you can to make it a good use of everyone’s time—including your own.

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