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Marketing

Before Writing a Press Release, here are 4 things you should consider

in Marketing

A press release is a specific marketing exercise to attract clients to a new product, service, idea or research. A press release is a promotional tool to advertise and make people aware of the benefits of having these products or services. It should be done in tandem with a promotional brochure or website and there […]

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8 Tips to Capitalise on Your Marketing Campaign Results

in Marketing

When creating a marketing campaign, it can be overwhelming knowing where to begin. Who should you target? What medium is right for your business? Below are a few handy tips to help you create a successful marketing campaign. Find out from your potential customers what they want and how they want to receive it, then […]

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How to set up Mailchimp to build a database of clients

in Marketing, Uncategorized

To grow your business you need to build a database of potential clients that you can promote your services/products to. One of the easiest way to do this is to have a free offering with a “call to action” on your website. A free offering could take the form of an article, sample product, white […]

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